Italian Essence Campaign
(TileBar, 2025)
TileBar’s Italian Essence campaign spanned several weeks, with the goal of introducing shoppers to tile collections that capture the timelessness of Italian design. I wrote the campaign’s launch headlines, taglines, and supporting copy, overseeing the tone of voice for the campaign as a whole. Copy was developed for site, email, social, showroom, and trade, totaling more than 50 unique assets by the campaign’s end.
Campaign Homepage & PLP
Organic Social
Video: Opera Terracotta Collection
For this video, I transformed a lengthy, somewhat jumbled Italian transcription into clear, accessible text overlays, trying to preserve accuracy while avoiding overly technical or verbose language. Put simply, I tried to make it human. Though the visuals are so stunning and his voice is so captivating, I'm pretty sure no one even reads the copy!
This email introduced the campaign’s star collection: Opera Terracotta.
This email playful showcased collections via regions in Italy.
