Organic Social Copy
(TileBar, 2025 - 2026)
I oversee all copywriting for TileBar’s primary organic social platforms (Instagram, Facebook, LinkedIn), showcasing both standalone content and content tied to marketing campaigns. The examples shown are posts I personally wrote.
Instagram Story
A five-slide Instagram Story highlighting a recent project by the Brownstone Boys in partnership with TileBar.
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Instagram In-Feed Posts
Examples of in-feed caption copy, speaking primarily to a DTC audience. TileBar’s Instagram follower count has grown by over 40% since 2024.
LinkedIn Posts
Speaking primarily to a Trade audience, the TileBar LinkedIn account highlights product launches, events, and store openings.