Paid Social
(TileBar, 2026)
In Q1 2026, TileBar launched a suite of 25 unique paid social assets. I collaborated with the design and video teams to develop concepts, then wrote text overlay and caption copy to support each asset. The themes ranged from encouraging sample orders and showcasing our design services program to spotlighting select collections and materials. Here’s a selection of the Q1 assets I created.
Paid Ads - IG Stills
Paid Ad - IG Carousel (3 Slides)
Slide 1
Slide 2
Slide 3
Paid Ad - Sampling Video
Sampling Video
This was one of the top-performing paid social ads of the campaign. I developed the script, oversaw the voiceover timing, and wrote the accompanying caption copy.
Accompanying caption copy:
From bold patterns to quiet textures, discovering what works is part of the process. Order 5 samples for $5 to see what works in your space.
Sampling Video
This was a more evocative, abstract version of the sampling paid ad. I wrote the text overlay and accompanying caption copy.
Accompanying caption copy:
Tile is best experienced firsthand. See it in your space before you decide with 5 samples for just $5.